Over 75 Years of Passion
and Expertise
Poured into
Your Cup
Samira Maatouk Group (SMG) – owns a collection of brands that service the coffee needs of retail, foodservice and branded outlet customers across the Middle East and beyond. Based in the United Arab Emirates, the group can trace its origins back to 1949 in Beirut, Lebanon.
We prioritise exceptional quality in our coffee, meticulously selecting only the finest Arabica beans globally for our single origins and blends. Ethical sourcing is at our core, ensuring complete transparency from crop to cup. Whether it’s our renowned blends or customised coffees, we craft each roast to perfection, blending state-of-the-art technology with over 70 years of expertise. Our skilled team tailors roasted beans to suit various preparation styles and tastes, with favourites including espresso, filter, Turkish, and Arabic coffees.
Ethical sourcing & production
Our commitment to quality is the cornerstone of our brand. We travel the globe to source only the finest Arabica beans for our unique single-origin coffees and blends. Ethical sourcing is integral to us, ensuring complete transparency in our supply chain from crop to cup.
From our signature blends to our tailor-made coffees, we devote time and care to perfect each roast, blending cutting-edge technology with our 70 years of expertise. Our team skillfully roasts beans to cater to all brewing methods and tastes, with favourites including espresso, filter, Turkish, and Arabic coffees.
Our two roasteries in Abu Dhabi, UAE, are equipped with the latest technology that adheres to strict quality control standards. We have proudly attained ISO 22:000, HACCP and Halal certification.
Our Mission
Enable all our customers to enjoy the Samira Maatouk coffee experience, personally blended to their taste
Maison Samira Maatouk consider all stakeholders as a single family holding strong bonds with one another. This relationship established requires a high amount of trust.

Trust
Our staff is devoted to every job task and communicates its enthusiasm to our guests.

Openness
We seek institution that does not limit itself to fulfilling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees.

Passion
Our staff is devoted to every job task and communicates its enthusiasm to our guests.

Innovation
We seek institution that does not limit itself to fulfilling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees.

Integrity
Maison Samira Maatouk believes strong moral principles are one of its foundations in dealing with employees & guests.

Commitment
Maison Samira Maatouk commitment to high service and quality standards requires a high commitment of its employees to the company’s standards
Whatever we do, we do it with strong passion for perfection and highly-caring attitude towards environment.
A Letter from the chairman
At Maison Samira Maatouk, we believe that a remarkable cup of coffee is far more than a daily ritual – it is an expression of culture, a celebration of craftsmanship, & a legacy passed from one generation to the next. For decades, our Maison has upheld the art of fine coffee, blending traditional roasting mastery with modern innovation to create experiences that resonate with discerning consumers around the world.
As we continue to expand our presence & explore new opportunities for collaboration, we see tremendous potential in partnering with organizations that share our commitment to quality, authenticity, & long-term value creation. Our approach is rooted in delivering exceptional products, building meaningful brand equity, & ensuring that every partnership reflects the standards of excellence that define Maison Samira Maatouk.
This proposal outlines how our heritage, expertise, & passion for coffee can translate into measurable growth & a distinguished market presence for our partners. We are dedicated to offering our full capabilities to support a seamless collaboration & a successful journey ahead.
We appreciate the opportunity to present our vision & look forward to the possibility of building a strong & enduring partnership.
Samira Maatouk
Group Chairman



























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