IT ALL STARTED
IN 1949
A LEGACY OF COFFEE EXCELLENCE
Welcome to the world of Samira Maatouk Group, a renowned coffee brand that combines generations of artisanal expertise with a modern approach to coffee culture.
OUR VISION
At Samira Maatouk Group, our vision is to craft the highest quality At Samira Maatouk Group, our vision is to craft the highest quality coffee through exceptional bean sourcing and perfected roasting, coffee through exceptional bean sourcing and perfected roasting, elevating coffee into an artful, communal experience, and sharing elevating coffee into an artful, communal experience, and sharing this passion globally to become a brand synonymous with this passion globally to become a brand synonymous with excellence and innovation in the coffee industry.
1949
Mr. M. Maatouk, a pioneering coffee enthusiast, founded Maatouk Maison du Café in Azarieh, downtown Beirut, specializing in freshly roasted premium coffee with uniquely distinguished blends.
1960
The coffee house gained recognition, leading Mr. M. Maatouk to expand into a restaurant, pastry shop, and sweet shop to complement Maison du Café.
1980
The business moved to the United Kingdom, where Mr. M. Maatouk established the first Lebanese coffee factory in Hayes, Middlesex.
1985
The family re-established their coffee factory in Lebanon, continuing their legacy.
1987
The Maatouk family relocated to Düsseldorf, Germany, further growing their coffee empire.
1995
The Maatouk family returned to Lebanon, fully reviving their brand. Mrs. Samira Maatouk, daughter of Mr. M. Maatouk, expanded operations into Abu Dhabi, UAE, opening a branch of Maatouk Maison du Café.
1996
After the passing of Mr. M. Maatouk, Mrs. Samira Maatouk expanded the business, establishing state-of-the-art production facilities in Bechamoun, Lebanon, and Abu Dhabi, UAE.
2009
To meet increasing coffee demand, the first fully automated roasting and manufacturing plant was built in Abu Dhabi—the first of its kind in the region.
2012
Launched the first coffee shop in Al Ain, UAE, expanding retail presence.
2017
Introduced the first Fresh Coffee Island in Abu Dhabi, followed by eight more kiosks that year.
2019
With nearly 30 branches in three years, the second fully automated manufacturing plant was established in Abu Dhabi, ensuring capacity to meet growing market demands.
2020
Despite global challenges, the brand opened its iconic coffee boutique in The Galleria Mall, along with nine more kiosks, strengthening its market position.
2021
Rapid expansion led to 45 Fresh Coffee Islands across five countries, the launch of five coffee boutiques, and the first franchise in Egypt.
2023
Continued global expansion, opening more branches internationally.
2025
Committed to entering new markets like Morocco, UK and the U.S., further solidifying its global presence.
ADVANCING COFFEE
Excellence
One Step Ahead With Innovative Technologies
State of the Art Factories
Retail Coffee Islands
Customers
Luxury Cafes
- UAE
- BAHRAIN
- KUWAIT
- SAUDI
- LONDON
- MOROCCO
- LEBANON
QUALITY EXCELLENCE FROM BEAN TO CUP
Quality Check Process – Ensuring Perfection
- Premium Bean Selection
- Rigorous Testing and Sensory Evaluation
- Innovative Packaging & Preservation
- Research and Development
- Cutting-edge production technologies
PRODUCTION EXCELLENCE
The Art & Science Behind Every Cup
A Production Process that Ensures Perfection A Production Process that Ensures Perfection
- State-of-the-Art Roasting Technology
- Advanced Blending & Grinding Systems
- Sustainable Packaging & Nitrogen Infusion
- Smart Factory Operations
- Sustainable Energy Solutions
Honored for our Commitment
AWARDS
Best Food Establishment in the Emirate of Abu Dhabi by Control Sector of Abu Dhabi Agriculture and Food Safety Authorization
CERTIFICATIONS
ISO 22:000 | HACCP | OSHAD
MEMBER
Certified member of Abu Dhabi Quality and Conformity Council
Our Coffee Offering Overview
THE CONCEPT
Our core concept is to deliver exceptional coffee products with unparalleled availability and convenience to every trade partner and end consumer. To achieve this, Samira Maatouk Group is committed to being an inspiring growth partner for retailers and distributors, delivering innovative and branded coffee solutions. We are uniquely positioned to empower our trade and distribution network to consistently offer and supply high-quality coffee products, leveraging our combined expertise and extensive supply chain reach.
TARGET MARKET
Our Trade Business has been operating for more than 50 years.
Premium Coffee Products
- Espresso
- Instant Coffee
- Drip Coffee
- Filter Coffee
- Turkish Coffee
- Arabic Coffee
- Coffee Capsules
- Coffee Sachets
Product Portfolio
Signature Blends for Trade Signature Blends for Trade
Turkish Coffee Sachets – Dark Roast
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Sachets With Cardamom – Dark Roast
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Sachets – Medium Roast (Gourmet Blend Original)
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Sachets With Cardamom – Medium Roast (Gourmet Blend)
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Medium Original – Special Classic
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Medium With Cardamom – Special Classic
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Gourmet Blend Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Gourmet Blend With Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Private Blend Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend with Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Private Blend – Decaffeinated
Full bodied, bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend – Hazelnut
Full bodied, bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend – Mastic
Full bodied, bittersweet chocolate taste & earthy aroma, hints of vanilla
Lord Café Turkish Medium Roast – Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Lord Caffé Turkish Medium Roast – With Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, with hints of cardamom
Why Samira Maatouk Group?
Why Partner With MAATOUK?
- Premium Quality, Sourced Responsibly
- Excellence in Supply Chain
- Customization and Flexibility
- Brand Values and Trust
- Reliability and Partnership
- Streamlined Operations and Efficiency
Our Commitment and Vision
I. Reinforcing Partnership Value
- We have a strong belief in the transformative potential of this partnership for both organizations.
- We emphasize our dedication to support our partners in succeeding in the coffee market.
II. Open for Discussion
- We are excited about the potential of a partnership between our brands. This collaboration isn't just about sharing values; it's about leveraging our aligned legacies and global presence to unlock unparalleled synergy.
- By working together, we can deliver a win-win that strengthens both our brands and drives significant growth in the market.
- We are eager to receive your feedback and inquiries on our proposed next steps.