HORECA SERVICES
Samira Maatouk Group is your dedicated partner in delivering exceptional, branded coffee solutions to hotels, restaurants, cafés, offices, and catering operators — with over 20 years of HoReCa expertise.
HORECA SERVICES
Years of Excellence
Retail Coffee Islands
Loyal Customers
Countries of Presence
Samira Maatouk Group is a renowned coffee brand combining generations of artisanal expertise with a modern approach to coffee culture. Founded in 1949 in Beirut, Lebanon, and headquartered in the UAE, we have grown into a trusted partner for the HoReCa and foodservice sectors across the Middle East and beyond.
Our core concept is to deliver exceptional coffee solutions with unparalleled convenience to every consumer. We are uniquely positioned to empower HoReCa and foodservice operators to consistently deliver exceptional coffee experiences — leveraging our expertise, manufacturing capabilities, and extensive market reach.
Our HoReCa division serves a wide range of operators across the UAE and the wider GCC:
4 to 7-Star Hotels
Full coffee solution packages including branded machines, premium beans, Arabic and Turkish coffee, capsules, and private label options tailored to each property's brand identity.
Restaurants & Cafés
From specialty espresso programs to Arabic coffee stations, we supply complete solutions for dine-in and grab-and-go formats of all sizes.
Coffee Shops
Premium single-origin beans, blends, and branded coffee accessories to help independent and chain coffee shops stand out with quality and consistency.
Corporate Offices & Government
Office coffee solutions including bean-to-cup vending machines, capsule machines, and bulk supplies ensuring quality coffee for every meeting and every desk.
Creating Companies & Event Contractors
High-volume, logistics-ready coffee solutions designed for events, exhibitions, and large-scale catering operations across the UAE.
OUR COFFEE & BEVERAGE OFFERING
We offer a comprehensive portfolio tailored specifically for the HoReCa
Turkish Coffee Line - 100% Arabica
Multiple formats including sachets (10g x 10 / x 125), ground bags (200g–500g), and the Gourmet Blend collection. Available in Original and With Cardamom variants across Dark and Medium roast profiles. Used with our branded Turkish Coffee Machine.
Arabic Coffee Line - 100% Arabica
Multiple formats including sachets (10g x 10 / x 125), ground bags (200g–500g), and the Cardamom & Cloves), and GCC Blend (Medium roast). Available in premium bags and portion-control sachets (25g–250g). Used with our Electric Dallah Machine.
Espresso Line - 100% Arabica
Premium Espresso Beans (500g / 1kg), Espresso Pods (7g x 18 / x 300), Specialty Single Origin beans (Sumatra & Ethiopian), and Lord Brand Espresso. Serving: espresso, americano, latte, cappuccino, macchiatto, and mocha.
Coffee Capsules - Nespresso Compatible
Signature Collection: Samira's Blend 99, Premium Lungo, Ristretto, and Decaffeinato. Single Origin range: Colombiano, Peru, El Salvador, Brazil & Sumatra Blend. Available in 5.5g x 10 capsules or in bulk.
Instant & Filter Coffee
Instant Coffee Premium Collection: Classic, Gold, Organic, and Decaf (180g or bulk). Filter Coffee: American Filter Coffee (250g–1kg). Drip Coffee: Maharaja Blend Drip Bags (10g x 7). All 100% Arabica.
Machines & Equipment
Full machine solutions: Turkish Coffee Machine, Electric Dallah, Capsule Coffee Machine, Bean-to-Cup Vending Machine (Bravilor Bonamat 12 Sego), and Sprso Machine. We supply both the machine and the product.
HoReCa Private Label Solutions
We create fully customised coffee products under your brand — espresso beans, blends, and packaging available in 250g, 500g, and 1kg formats. Ideal for hotels and restaurant groups wanting a signature house blend.
PRODUCT PORTFOLIO - SIGNATURE ROASTS FOR HORECA
All products are crafted from 100% Arabica beans, roasted at our state-of-the-art facility in Abu Dhabi. Below is our full HoReCa product portfolio with images available in the HoReCa Products file.
Turkish Coffee Sachets – Dark Roast
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Sachets With Cardamom – Dark Roast
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Sachets – Medium Roast (Gourmet Blend Original)
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Sachets With Cardamom – Medium Roast (Gourmet Blend)
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Medium Original – Special Classic
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Medium With Cardamom – Special Classic
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Gourmet Blend Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Gourmet Blend With Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Private Blend Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend with Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, hints of cardamom
Turkish Coffee Private Blend – Decaffeinated
Full bodied, bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend – Hazelnut
Full bodied, bittersweet chocolate taste & earthy aroma
Turkish Coffee Private Blend – Mastic
Full bodied, bittersweet chocolate taste & earthy aroma, hints of vanilla
Lord Café Turkish Medium Roast – Original
Full bodied with a bittersweet chocolate taste & earthy aroma
Lord Caffé Turkish Medium Roast – With Cardamom
Full bodied, bittersweet chocolate taste & earthy aroma, with hints of cardamom
Arabic Dark Premium – Emirati Blend With Cardamom & Saffron
Caramelized sugar, dark chocolate & toasted nuts with hint of cardamom & saffron
Arabic Dark Sachet – Emirati Heritage Blend With Cardamom & Saffron
Caramelized sugar, dark chocolate & toasted nuts with hint of cardamom & saffron
Arabic Light Premium – Saudi Blend With Cardamom & Cloves
Light taste with acidity & floral notes with hint of cardamom & cloves
Arabic Light Sachet – Saudi Heritage Blend With Cardamom & Cloves
Light taste with acidity & floral notes with hint of cardamom & cloves
Arabic Gulf Blend – With Cardamom (GCC Blend)
Full bodied, bittersweet chocolate taste & earthy aroma
Lord Caffe Arabic Light Cardamom
Light taste with acidity & floral notes with hints of cardamom
Premium Arabic Dark Roast
Caramelized sugar, dark chocolate & toasted nuts (with cardamom and saffron)
Premium Arabic Dark Roast – With Cardamom
Caramelized sugar, dark chocolate & toasted nuts with cardamom
Premium Arabic Dark Roast Silani – With Cardamom
Caramelized sugar, dark chocolate & toasted nuts with cardamom
Premium Arabic Dark Roast Silani VIP – With Cardamom
Caramelized sugar, dark chocolate & toasted nuts with cardamom
Premium Espresso Beans
Full bodied, rich chocolaty flavour with fruity notes & distinct acidity
Sumatra Single Origin Coffee Beans – Specialty
Creamy, chocolaty, hints of raisins, full body, low acidity
Ethiopian Single Origin Coffee Beans – Specialty
Balance of tropical fruits & floral notes, earthy, full body
Electric Dallah Machine
Traditional Arabic coffee brewer — Four-in-one: coffee maker, tea maker, water boiler, milk heater
Vending Machine – Bravilor Bonamat 12 Sego
Bean-to-cup vending solution — ideal for offices, hospitals, and high-volume HoReCa operators
Premium Quality, Sourced Responsibly
All our coffees are crafted from 100% Arabica beans, ethically sourced and roasted at our state-of-the-art facility in Abu Dhabi — the first fully automated roasting plant of its kind in the region.
Excellence in Supply Chain
Over 20 years in the HoReCa market means a reliable, efficient supply chain that delivers consistently — whether you need daily restocking or large-volume event supply.
Customization & Flexibility
From Private Label blends to custom machine placements, we tailor our solutions to each partner's specific needs, brand identity, and customer base.
Brand Values & Trust
Trusted by leading names including ADNOC, Four Seasons, Etihad Airways, Emirates Airlines, Carrefour, Burj Al Arab, and many more across the UAE and GCC.
Reliability & Partnership
We don't just supply — we become a growth partner. Our team provides on-ground support, machine maintenance, and ongoing consultation to ensure your coffee program succeeds.
Streamlined Operations & Efficiency
One supplier for coffee, machines, accessories, and private label — simplifying procurement and ensuring consistency across all your locations.
QUALITY YOU CAN TRUST
Every product we supply is backed by internationally recognized quality and safety certifications:
- HACCP Certified
- ISO 22000:2018
- Halal Certified
- ICV Certificate
- OSHAD Certified
- Abu Dhabi QCC Member
Ready to Partner With Us?
Let's explore how Samira Maatouk Group can elevate your coffee experience and
